LOVR™ Integrated into KIA Concept Car
Emily Kleinjung

Darmstadt, October 25, 2023 – A milestone has been reached in the automotive and sustainability industry. LOVR, our hemp-based material was incorporated into a Concept Car for the first time and is now publicly exhibited in Seoul. The concept Model EV4, developed by KIA Motors, embodies the company's commitment to innovation and environmentally friendly mobility.

Montgomery Wagner, COO and Managing Director at revoltech comments on the collaboration:
“We are very excited about the cooperation. LOVR not only exemplifies sustainability but also stands out for its remarkable ease of processing. Our sustainable material alternative showcases how environmentally friendly solutions can be seamlessly integrated into automotive manufacturing, setting new standards in eco-conscious production, and marking a significant step toward replacing traditional materials with sustainable alternatives in vehicles.”

Marília Bill, Head of CMF Design at Kia Worldwide explains why LOVR was chosen for the car’s interior:
“Not only is it highly sustainable, but it’s also highly moldable too, which means it is a very versatile material to work with, plus it enhances the EV concept’s cabin with its beautiful rich color.” She further adds: “Hemp is a rapidly growing plant that requires minimal resources to cultivate.”

We are very proud of this achievement and thank for their trust and cooperation.

Stay tuned - that's just the beginning!

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